Mr. Jimmy Aboud began his entrepreneurship with no more than a bicycle, a suitcase (better known as a “grip”), and a burning desire to achieve. A humble peddler, going from house to house selling notions and fabric lengths. In those days, he paid one penny per day for a merchant license (because he could not afford the monthly cost of one shilling per month) which enabled him to buy and sell throughout the country. He would make the effort to go to the more remote areas where he became well known. He relied on a trust-based system where he built a reputation offering credit to his customers. It was through hard work, saving, and determination that he was able to build his company from the ground up.